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Wella Colour Charm Toner - 050 Cooling Violet

Wella Colour Charm Toner - 050 Cooling Violet

Regular price $21
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Feeling like your hair is never cool toned enough? The Wella Colour Charm 050 Cooling Violet Toner has got you covered! This toner will give you that intense ashy shade you’ve been looking for.

Easily mix it with any of the other Wella Colour Charm Toners (or your favourite colour from any other brand) for an intense boost of cool tones that you’ll love. Formulated with strong, pigmented ash tones, you can even use it alone to achieve a silver blue-grey effect. Custom-blended cool toned hair achieved at home!

Add a few capfuls to your toning mixture for an extra ashy boost. Just a slash will do! Then, follow the instructions as normal.

If using alone: mix with developer, apply to damp hair, and leave on for up to 30 minutes. You'll be left with an enviable, salon-quality finish.

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Customer Reviews

Based on 202 reviews

Great service and attention to needs from Sarah
Highly recommend 💚


This permanent toner is the perfect way to transition from blonde to grey! It gets rid of any brassiness and compliments naturally grey hair! It’s doing exactly what I had hoped it would do the colour is spot on !! I have in the past mixed with the T14 and T 18 and both were fantastic results . Will definitely buy again and again 🙌🏼

Jade Ngo

Love this toner in toning down my brassiness. Gives a really nice grey shade.

Teneille Gesch
Perfect colour

This toner, mixed with the T14 and developer, gave me the colour I’d been chasing from a salon for ages. I love it but as my hair is quite long and thick, I recommend using more than you might think for perfect coverage. Next time I will double my order.


Fabulous product. Great service