Struggling to get your hair really cool toned is now a thing of the past with the Wella Colour Charm 050 Cooling Violet Toner. This liquid hair toner will give you that super ashy shade you've been wishing for. If you can never get your hair cool toned enough, this product is for you!
Designed to be mixed with any of our liquid hair toners or colours, you'll fall in love with how easy it is to get a strong boost of cool tones in to your hair.
Professional product designed for both at home and salon use
Can be mixed with other Wella liquid toners or colours
This toner is designed to be added in to other colours/toners or used alone.
If you're adding in to other colours/toners, simply add in a splash or a few capfuls to your toning mixture and follow the instructions as normal.
If you're using it alone, pop on some gloves. Mix the toner with developer (either 20 or 10 Vol) - using an applicator bottle is the easiest way to mix and apply your toner. Apply your toning mixture using a tint brush to damp, towel dried hair. Leave on for up to 30 minutes and rinse out.
Love this toner in toning down my brassiness. Gives a really nice grey shade.
This toner, mixed with the T14 and developer, gave me the colour I’d been chasing from a salon for ages. I love it but as my hair is quite long and thick, I recommend using more than you might think for perfect coverage. Next time I will double my order.
Love it 😍
Splash of Ash
Love using this to add to either T14 or T18! Comes out like blue steel or helps take the edge off if havent lightened perfectly!
Magic, once you use it you will be addicted to the results
This product is amazing, I add a few drops to my T18 or shimmer lights permanent toner and watch the magic happen. It’s gentle and removes all the yellow brassy bright tones from my hair.