Wella Colour Charm Demi Permanent - 7A Medium Ash Blonde
This product is currently sold out.
A non-permanent blue based demi colour, allowing you to neutralise unwanted warm/brassy tones - without using a permanent colour or toner.
This is a great option for those with bleached, damaged hair who are looking to get rid of yellow/orange tones.
- Cremefuse™ technology saturates and stains the hair to deliver vibrant colour, every time
- Contains no ammonia and will not damage hair as some permanent colours can
- Provides amazing shine and glazing
Make sure you pick up the Wella Colour Charm Activating Lotion, you need to mix this with your colour to activate the product! One part demi colour mixes with two parts activating lotion.
For best results when colouring hair, ensure hair has been treated with a damage treatment beforehand. To create a more natural result, use more than one colour (eg. a slightly darker colour at the root, toner on the lengths).
Note: Results depend on current colour and condition of your hair. Swatch is a guide only.
Oh no!! This turned out very dark brown on my dark blonde/light brown highlights. If you don't have true blonde hair, go lighter!
Delivered on time and packaged well. Will purchase again.
This removed my orange and straw blonde colour from my hair and left me with a lovely colour! It’s also moisturised my hair and left it shiny and smooth.
The mixture also smells really nice.
I have naturally dark ginger hair but last year went to a salon and bleached it all over going an ash blonde. I decided I wanted to go back to my natural colour and stopped bleaching it a year ago and stopped using purple shampoo about 6 months ago. My hair became very orange but not in the nice strawberry ginger way it was naturally. Using this colour I was able to neutralise the orange tones and get back pretty close to my natural colour. So happy with my results and I have never done anything like this at home! So easy to do and everyone keeps complimenting it! Smells good and hair is super silky.
It darkened my hair and removed all brassiness in my hair. If you don't want it darker you should choose another level of color.
I loved the results and it's been a month now since dying it and still looks great!
I recommend this product (Wella Demi 7A) and also Tint Department for the great service and product delivery! :)
Great colour! Removed all orangeness from hair after bleaching.
Quite a dark blonde/brown but fades nicely and naturaly.
Definitley recommend if hair is very orange, and if you are aiming for a ashy brown colour, really works a treat!
Deliverly was super super quick, and a hand written thank you card from Sarah was a really sweet addition!
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