Wella Colour Charm Demi Permanent - 10NA Lightest Ash Blonde

Wella Color Charm Demi Permanent - 10NA Lightest Ash Blonde

BASE COLOUR: Blue-Neutral
Neutralises Orange and Gold Tones
This is a great option for those with bleached, damaged hair who are looking to get rid of gold tones
HAIR LEVEL: Levels Lighter Than 9
TONE: Ash/Natural

  • Cremefuse™ technology saturates and stains the hair to deliver vibrant colour, every time
  • Gentle no-ammonia conditioning formula gives beautiful colour and shine with no lift
  • Perfect for toning highlights, creating lowlights and refreshing faded colour

MUST BE MIXED WITH ACTIVATOR. Mixing Ratio - 1:2 (Twice the amount of developer to colour). Each tube is enough for two applications.

Customer Reviews
5.0 Based on 13 Reviews
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    So amazing

    Does exactly as it says. I was previously using T18 which I found was not entirely suitable for my level and I was still left with a very slight yellow tinge. This 10na was amazing, removed all the yellow and is not too silver or dark and also lasts through more washes. I have received so many compliments on my DIY hair. Feel like this product is very underated and wish I came across it sooner . Also great customer service by Sarah - extremely fast and there is always a nice message with the delivery :)

    Great product

    I use this product with 2 parts Wella activator to tone my bleached hair. Works perfectly to remove yellow form my hair. No harsh smells or stinging on the scalp.

    Sydney, New South Wales, Australia
    Really Good

    I tried this as I wanted to refresh my blonde colour, it worked perfectly. It removed all those yellow tones and my hair looks refreshed and revitalised again, love it!

    Hailey B.
    Newtown, New South Wales, Australia

    A great product tint department is the greatest they have amazing products and friendly hair advice and tips thank you.

    Megan C.
    Melbourne, Victoria, Australia
    Smells good

    Came out darker than expected, but love the colour and smells good.

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