🚚 FREE Australian Shipping Over $75!
Pick this colour if you're looking for a light/medium brown (we wouldn't call this blonde!)
Demi colour works by staining your hair and is the more gentle choice. This shade is great for refreshing old colour, for an all over natural medium brown or for using at the roots.
Perfect dark brown for my hair! I always come back to Sarah when I run out!
I found this website after a terrible experience at the hairdressers - I asked for a natural balayage and was left with stripes of yellow in my hair and I was extremely upset. Using this website I found out a shadow root could help! So I bought a developer that was recommended and this demi permanent shade. I followed the instructions exactly as on the website and it turned out perfectly!! Now my hair does not have any streaks and I’m so relieved I didn’t have to go to another salon to fix it. The advice on the real colouring of these dyes is also super useful because I’ve had experiences before where the dye claims it is a different colour than it really is. So happy with this product and the website! :)
I’ve used Wells Demi-permanent products several times now and they always turn out great. I normally would use the medium ash blonde to tone my level 10 bleached ends to blend in with my natural hair colour but this colour worked really well! It’s not brassy (which was something I was worried about with this colour) it is darker than my natural hair (dark ash blonde/light ash brown) but was a nice little change and fades slowly and equally! I love that I can use this to blend the light ends which prevents me from having to get my hair re-done so often. I will definitely be purchasing again.
Great for blending my grey roots. I used with 7A to tone my lengths and the result was fabulous. Thank you Sarah for your lovely service and for bringing these products to the market!
Okay, so I purchased this for the purpose of doing shadow roots as I’m naturally a level 5 who was going blonde. First time ‘round I measured everything correctly and it was a beautiful slightly ashy medium brown which was PERFECT for shadow roots. Second time round (a few days later) I had bleached my hair again and I decided to hit those shadow roots so they blended nicely, I didn’t measure and just eyeballed it and ended up with a gingery dark blonde, I admit I added a touch more of the activating lotion than I should’ve. So basically if you measure it correctly you’ll get a banging medium brown if you don’t you you’ll get a gingery dark blonde
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