A non-permanent natural demi colour, allowing you to create gorgeous neutral tones without damaging the hair!

• Cremefuse™ technology saturates and stains the hair to deliver vibrant colour, every time
• Contains no ammonia and will not damage hair as some permanent colours can
• Provides amazing shine and glazing

Make sure you pick up the Wella Colour Charm Activating Lotion, you need to mix this with your colour to activate the product! One part demi colour mixes with two parts activating lotion.

For best results when colouring hair, ensure hair has been treated with a damage treatment beforehand. To create a more natural result, use more than one colour (eg. a slightly darker colour at the root, toner on the lengths).

Note: Results depend on current colour and condition of your hair. Swatch is a guide only.