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Wella Colour Charm Permanent - 3A/148 Dark Ash Brown

7 reviews

A permanent, very dark ash brown hair colour

Wella Color Charm Permanent Liquid Colour in 3A Dark Ash Brown is from the ash tonal family; meaning it is a cool toned colour.

It has a blue / green base colour, which neutralises (or reduces) any of the unwanted orange or red brassiness often found in dark brown hair. Your end result is a shiny, cool toned very dark brown.

  • Vibrant, Long Lasting and Fade Resistant Results
  • Uses Liquifuse™ technology to saturate, penetrate and fuse colour deep within the hair
  • Excellent grey coverage
  • Deep conditioning


This colour must be mixed with developer - the dedicated Wella Color Charm 20 Vol Developer is recommended.

Always mix Wella Color Charm Permanent Hair Colour in a 1:2 mixing ratio. This means you need twice the amount of developer to colour.
One 107ml bottle of Developer is enough for one bottle of 42ml Permanent Colour.

Apply the Permanent Colour to dry hair and allow to develop for 30 minutes or up to 45 minutes for additional depth or grey coverage.

Customer Reviews
4.9 Based on 7 Reviews
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Filter Reviews:
    Amanda C.
    Australia Australia
    Fantastic product, amazing customer service!

    This is the perfect shade of muted dark brown - if you find that you want a dark brown colour, but hate the warm reflections (in the light) and prefer a flat, ash muted dark brown…this is for you! I combined this with the 050 additive, which further muted any unwanted warmth. I was looking for a colour as close to that ****** dark ash muted brown, and was not able to achieve it with any other colour. The texture is beautiful; easy to apply, doesn’t drip, spreads easily and feels great on the scalp. The customer service is priceless - cannot express enough how fantastic Sarah is. Very quick shipping and prompt response if contacted. Thank you Sarah!!!

    Aimee M.
    Australia Australia
    Convenient and quick

    So good to be able to order professional colours like this especially while in lockdown and can’t go to the hairdresser,everything came quickly and was exactly what I needed

    Sandy i.
    LOVE this product

    I love this product, this is the first time I purchase a colour and the colour turns out exactly how it states no orange tones, just a nice brown, wella products a amazing and smells amazing, thank you sarah for your amazing customer service

    Tint Department

    Love that the 3A was the perfect colour for you Sandy!

    Linda T.
    Hurstville, New South Wales, Australia
    Very natural - wish it was more ashy though

    Used this on my roots which is also a level 3 and came out very natural looking but did leave a slightly reddish tinge to my hair which I was hoping to alleviate with this ash base. Otherwise a very fine product and excellent service from tiny department

    Zoey F.
    Secret Harbour, Western Australia, Australia
    Wella permanent dyes

    Always great products and super fast shipping.