Wella Colour Charm Permanent - 5A/246 Light Ash Brown

5 reviews

 A permanent, medium/light ash brown hair colour

Wella Color Charm Permanent Liquid Colour in 5A Light Ash Brown is from the ash tonal family; meaning it is a cool toned colour.

It has a green base colour, which neutralises (or reduces) any of the unwanted red brassiness often found in brown hair. Your end result is a shiny, cool toned medium/light brown.

  • Vibrant, Long Lasting and Fade Resistant Results
  • Uses Liquifuse™ technology to saturate, penetrate and fuse colour deep within the hair
  • Excellent grey coverage
  • Deep conditioning

 USAGE

This colour must be mixed with developer - the dedicated Wella Color Charm 20 Vol Developer is recommended.

Always mix Wella Color Charm Permanent Hair Colour in a 1:2 mixing ratio. This means you need twice the amount of developer to colour.
One 107ml bottle of Developer is enough for one bottle of 42ml Permanent Colour.

Apply the Permanent Colour to dry hair and allow to develop for 30 minutes or up to 45 minutes for additional depth or grey coverage.

Customer Reviews
4.6 Based on 5 Reviews
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Filter Reviews:
    T
    10/13/2021
    Tasma
    Australia
    Great product

    Fantastic, the colour is exactly as shown and it was effortless to apply following the instructions.

    WS
    08/02/2021
    Wheatley S.
    Colour

    It didn’t come out as ash as I had expected , it still has a warm undertone but maybe this is due to my own colour . It was also quite dark. On the plus side it did take quite quickly and a little went a long way .

    N
    07/02/2021
    Nina
    Lovely colour

    Perfect ashy brown to do a root shadow and cover some harsh foil lines. Great product and easy to use.

    Z
    01/13/2021
    Zoey
    Light Ash Brown

    I use this for my roots to soften the blonde around my face line. I don’t like the look of fully blonde hair without regrowth look. This is the perfect tone for me. Looks really dark when it processes but it always fades out to the perfect colour for me. More of a chocolate brown than a light brown...

    J
    11/15/2019
    Jessica
    Sydney, New South Wales, Australia
    Great

    Only left it 15 minutes rather then 35, came out not too dark with a lovely chocolate hue in the sun