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Developer - For Toner, Colours & Lightening at Home

Your toner, colour or lightener is only as good as the developer you pair it with. Developer plays a bigger role in your result than most people realise.

This collection includes the developers I trust for at-home toning and colouring. I choose them based on what the hair actually needs (not what’s strongest or most popular).

Quick guide:

  • 3.5 Vol (Zero / No Lift) – Deposits colour only. No lift.

  • 10 Vol – Gentle deposit with a touch of lift. My go-to.

  • 20 Vol – Permanent change when more strength is needed.

Not sure which one suits your hair? I've written a simple guide explaining how I choose developer and what to avoid.
Read it here: Which Developer Should You Choose? Here's How I Decide

You'll also find tips on each product page to help you choose confidently.

4 Results

Zero Lift / No Lift 3.5 Vol Developer
New

Zero Lift / No Lift 3.5 Vol Developer

$18

Unit price
per 

1 size
  • 1L (1000ml)
10 Vol Developer
Sold out

10 Vol Developer

5.0 (205)

$19

Unit price
per 

1 size
  • 231ml
20 Vol Developer
Wella Colour Charm 20 Vol Developer 107ml Instructions

20 Vol Developer

5.0 (205)

$11

Unit price
per 

1 size
  • 107ml
20 Vol Developer

20 Vol Developer

$35

Unit price
per 

1 size
  • 472ml (16 oz)