Meet the toner designed for when you want a clean, classic ash blonde. T 10.11 Ash neutralises pale orange and yellow brassiness with its soft blue base, leaving your colour looking fresh and cool-toned.

• Mix with Zero Lift Developer for a tone-only result (won't alter your natural hair)
• pH-balanced for a healthy-looking shine and longer-lasting colour
• Ammonia-free, enriched with argan oil + vitamin E to keep hair feeling soft
• No alcohol, no direct dyes, no damage. 100% vegan.

100ml Cream Toner

This toner is quick and simple to apply at home. Pop on some gloves, then mix 1 part Blossom Glow Toner with 2 parts Zero Lift Developer. I recommend a bowl and brush for this formula.

Apply generously to damp, towel-dried hair in fine sections for even coverage. Leave on for up to 20 minutes, checking your colour as it develops (around 10 minutes is often enough for a soft refresh, longer for more intense toning).

Rinse thoroughly and follow with your favourite shampoo and conditioner or mask, then dry and style as usual.