Meet the toner designed for when you want a clean, classic ash blonde. T 10.11 Ash neutralises pale orange and yellow brassiness with its soft blue base, leaving your colour looking fresh and cool-toned.

• Mix with Zero Lift Developer for a tone-only result (won't alter your natural hair)
• pH-balanced for a healthy-looking shine and longer-lasting colour
• Ammonia-free, enriched with argan oil + vitamin E to keep hair feeling soft
• No alcohol, no direct dyes, no damage. 100% vegan.

100ml Cream Toner

Not sure this one's right for you? I've put together a simple step-by-step guide to help you find your perfect toner.

You can access the guide here.

This toner is quick and simple to apply at home. Pop on some gloves, then mix 1 part Blossom Glow Toner with 2 parts Zero Lift Developer. I recommend a bowl and brush for this formula.

Apply generously to damp, towel-dried hair in fine sections for even coverage. Leave on for up to 20 minutes, checking your colour as it develops (around 10 minutes is often enough for a soft refresh, longer for more intense toning).

Rinse thoroughly and follow with your favourite shampoo and conditioner or mask, then dry and style as usual.