This hair treatment is designed to make sure your hair is in the best possible state before colouring or toning.
A lot of Australia has hard water, which can leave metals behind in your hair. Those metal deposits affect how your colour works (think patchiness, colour grabbing in areas or tones that don’t turn out how you expected). After using the Wella Color Charm Pre Color Treatment, your hair is purified of that metal build-up. It will be primed and conditioned, allowing your colour or toner to work better.
Designed to be used before chemical treatments, this is a metal purifying treatment that works for all hair types and textures.
How hard water affects your hair colour
- Uneven colour: Minerals coat the hair and can form a barrier, so colour doesn’t soak in evenly. This can lead to patchy results.
- Shifted tones: Metals like copper and iron can react with colour and change the tone, often showing up as brassy, orange or off-looking results.
- Dull, flat colour: A rough, mineral-coated surface scatters light instead of reflecting it, so fresh colour can look dull.
The result? A clean, conditioned base for more even, balanced colour, from roots to ends. Think of it as the first key step in your colour routine.
Vegan (Free of animal-derived ingredients)