Wella Colour Charm Demi Permanent - 7A Medium Ash Blonde


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Wella Color Charm Demi Permanent 7A Medium Ash Blonde
Wella Color Charm Demi Permanent 7A Medium Ash Blonde

A non-permanent blue based demi colour, allowing you to neutralise unwanted warm/brassy tones - without using a permanent colour or toner.

This is a great option for those with bleached, damaged hair who are looking to get rid of yellow/orange tones.

  • Cremefuse™ technology saturates and stains the hair to deliver vibrant colour, every time
  • Contains no ammonia and will not damage hair as some permanent colours can
  • Provides amazing shine and glazing

Make sure you pick up the Wella Colour Charm Activating Lotion, you need to mix this with your colour to activate the product! One part demi colour mixes with two parts activating lotion.

For best results when colouring hair, ensure hair has been treated with a damage treatment beforehand. To create a more natural result, use more than one colour (eg. a slightly darker colour at the root, toner on the lengths).

Note: Results depend on current colour and condition of your hair. Swatch is a guide only.


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Wella Color Charm Demi Permanent 7A Medium Ash Blonde
Wella Color Charm Demi Permanent 7A Medium Ash Blonde

Customer Reviews

Based on 17 reviews
Amazing product

Cheap price and great result. Like go to the salon 👌🏼👌🏼

its not what i expected but not bad

my natural hair is asian black, I had dark brown roots with light brown/dark blond highlight before used it, I was expected to have beautiful grey ash brown, it turned out I'd like to describe it medium brown, my hair is darker, not orange warm brown, but it is brown between warm and cool tone, it did canceled orange out a little, it would work well on lighter hair I bet, after tried this one, i realised that the only way to get greyish ash whatever brown or blond is light up my hair a lot first. The pro is it does leave my hair very smooth and soft.

Too dark!

Oh no!! This turned out very dark brown on my dark blonde/light brown highlights. If you don't have true blonde hair, go lighter!


Delivered on time and packaged well. Will purchase again.

This removed my orange and straw blonde colour from my hair and left me with a lovely colour! It’s also moisturised my hair and left it shiny and smooth.
The mixture also smells really nice.


I have naturally dark ginger hair but last year went to a salon and bleached it all over going an ash blonde. I decided I wanted to go back to my natural colour and stopped bleaching it a year ago and stopped using purple shampoo about 6 months ago. My hair became very orange but not in the nice strawberry ginger way it was naturally. Using this colour I was able to neutralise the orange tones and get back pretty close to my natural colour. So happy with my results and I have never done anything like this at home! So easy to do and everyone keeps complimenting it! Smells good and hair is super silky.