Wella Colour Charm Demi Permanent - 7A Medium Ash Blonde

$17 

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Wella Color Charm Demi Permanent 7A Medium Ash Blonde
Wella Color Charm Demi Permanent 7A Medium Ash Blonde

A non-permanent blue based demi colour, allowing you to neutralise unwanted warm/brassy tones - without using a permanent colour or toner.

This is a great option for those with bleached, damaged hair who are looking to get rid of yellow/orange tones.

  • Cremefuse™ technology saturates and stains the hair to deliver vibrant colour, every time
  • Contains no ammonia and will not damage hair as some permanent colours can
  • Provides amazing shine and glazing

Make sure you pick up the Wella Colour Charm Activating Lotion, you need to mix this with your colour to activate the product! One part demi colour mixes with two parts activating lotion.

For best results when colouring hair, ensure hair has been treated with a damage treatment beforehand. To create a more natural result, use more than one colour (eg. a slightly darker colour at the root, toner on the lengths).

Note: Results depend on current colour and condition of your hair. Swatch is a guide only.

 

Free Shipping

FREE SHIPPING
Standard shipping is free on all orders over $100!

SAME DAY DISPATCH
If you place your order before 12pm AEST / 10am AWST it will be dispatched the same day.
(This excludes weekends and public holidays. There can be occasional delays in dispatch during super busy times - if this is the case there'll be a notice at checkout so you'll always be kept in the loop!)

DELIVERY TIMEFRAMES
Here's when you should receive your package - keep in mind that these are estimates.
Standard Shipping:
Metro 3-6 business days; Regional 4-8 business days depending on location.
Premium Express:
Metro 1-2 business days; Regional 2-4 business days depending on location.

All orders are shipped from Perth, Western Australia. 
Orders are sent by Safe Drop / Authority To Leave.

Wella Color Charm Demi Permanent 7A Medium Ash Blonde
Wella Color Charm Demi Permanent 7A Medium Ash Blonde

Customer Reviews

Based on 18 reviews
94%
(17)
0%
(0)
6%
(1)
0%
(0)
0%
(0)
A
A.
Great product

Really helped to tone down my orange brassy ends after doing a Loreal ombre kit. Worked a treat and left my hair really soft

S
S.R.
Amazing product

Cheap price and great result. Like go to the salon 👌🏼👌🏼

C
C.Q.
its not what i expected but not bad

my natural hair is asian black, I had dark brown roots with light brown/dark blond highlight before used it, I was expected to have beautiful grey ash brown, it turned out I'd like to describe it medium brown, my hair is darker, not orange warm brown, but it is brown between warm and cool tone, it did canceled orange out a little, it would work well on lighter hair I bet, after tried this one, i realised that the only way to get greyish ash whatever brown or blond is light up my hair a lot first. The pro is it does leave my hair very smooth and soft.

J
J.
Too dark!

Oh no!! This turned out very dark brown on my dark blonde/light brown highlights. If you don't have true blonde hair, go lighter!

S
S.

Delivered on time and packaged well. Will purchase again.

This removed my orange and straw blonde colour from my hair and left me with a lovely colour! It’s also moisturised my hair and left it shiny and smooth.
The mixture also smells really nice.

Customer Reviews

Based on 18 reviews
94%
(17)
0%
(0)
6%
(1)
0%
(0)
0%
(0)
A
A.
Great product

Really helped to tone down my orange brassy ends after doing a Loreal ombre kit. Worked a treat and left my hair really soft

S
S.R.
Amazing product

Cheap price and great result. Like go to the salon 👌🏼👌🏼

C
C.Q.
its not what i expected but not bad

my natural hair is asian black, I had dark brown roots with light brown/dark blond highlight before used it, I was expected to have beautiful grey ash brown, it turned out I'd like to describe it medium brown, my hair is darker, not orange warm brown, but it is brown between warm and cool tone, it did canceled orange out a little, it would work well on lighter hair I bet, after tried this one, i realised that the only way to get greyish ash whatever brown or blond is light up my hair a lot first. The pro is it does leave my hair very smooth and soft.

J
J.
Too dark!

Oh no!! This turned out very dark brown on my dark blonde/light brown highlights. If you don't have true blonde hair, go lighter!

S
S.

Delivered on time and packaged well. Will purchase again.

This removed my orange and straw blonde colour from my hair and left me with a lovely colour! It’s also moisturised my hair and left it shiny and smooth.
The mixture also smells really nice.