Wella Colour Charm Demi Permanent - 7A Medium Ash Blonde


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Wella Color Charm Demi Permanent 7A Medium Ash Blonde
Wella Color Charm Demi Permanent 7A Medium Ash Blonde

A non-permanent blue based demi colour, allowing you to neutralise unwanted warm/brassy tones - without using a permanent colour or toner.

This is a great option for those with bleached, damaged hair who are looking to get rid of yellow/orange tones.

  • Cremefuse™ technology saturates and stains the hair to deliver vibrant colour, every time
  • Contains no ammonia and will not damage hair as some permanent colours can
  • Provides amazing shine and glazing

Make sure you pick up the Wella Colour Charm Activating Lotion, you need to mix this with your colour to activate the product! One part demi colour mixes with two parts activating lotion.

For best results when colouring hair, ensure hair has been treated with a damage treatment beforehand. To create a more natural result, use more than one colour (eg. a slightly darker colour at the root, toner on the lengths).

Note: Results depend on current colour and condition of your hair. Swatch is a guide only.


    Wella Color Charm Demi Permanent 7A Medium Ash Blonde
    Wella Color Charm Demi Permanent 7A Medium Ash Blonde

    Customer Reviews

    Based on 12 reviews
    Great color and results last longer than expected!

    It darkened my hair and removed all brassiness in my hair. If you don't want it darker you should choose another level of color.
    I loved the results and it's been a month now since dying it and still looks great!
    I recommend this product (Wella Demi 7A) and also Tint Department for the great service and product delivery! :)

    Very pretty colour

    Great colour! Removed all orangeness from hair after bleaching.
    Quite a dark blonde/brown but fades nicely and naturaly.
    Definitley recommend if hair is very orange, and if you are aiming for a ashy brown colour, really works a treat!
    Deliverly was super super quick, and a hand written thank you card from Sarah was a really sweet addition!

    Another fan

    I had the same experience as other reviewers — the colour came out darker than I expected. Although now I really look at the swatch, it pretty much is the same colour. Plus, I have hair that DESPERATELY WANTS to be orange, and this really did the trick. It's eradicated all brassiness and the tone looks so much better against my skin. Next time I'll pick a lighter shade, but there will definitely be a next time.

    Cooler tones

    First time doing this at home but it was very easy to use. Colour turned out a little darker than expected. Brassy/orange has disappeared and my hair has cooler/ash tone.

    love it

    Great product.. easy to apply and no nasty smells im in love .. will definitely buy again