Wella Colour Charm Demi Permanent - 8A Light Ash Blonde

23 reviews

A non-permanent blue based demi colour, allowing you to neutralise unwanted warm/brassy tones - without using a permanent colour or toner.

This is a great option for those with bleached, damaged hair who are looking to get rid of gold/yellow tones.

  • Cremefuse™ technology saturates and stains the hair to deliver vibrant colour, every time
  • Contains no ammonia and will not damage hair as some permanent colours can
  • Provides amazing shine and glazing

Make sure you pick up the Wella Colour Charm Activating Lotion or Affinage Activating Creme, you need to mix this with your colour to activate the product! One part demi colour mixes with two parts activating lotion.

For best results when colouring hair, ensure hair has been treated with a damage treatment beforehand. To create a more natural result, use more than one colour (eg. a slightly darker colour at the root, toner on the lengths).

Note: Results depend on current colour and condition of your hair. Swatch is a guide only.

Customer Reviews
4.8 Based on 23 Reviews
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    Demi disappointing continued

    ... actually, it is more yellow y beige than the picture after all

    Tint Department

    Hi Nicole, Sorry to see you haven't been happy with the results from the demi. I've sent you an email to offer some personalized advice for your hair and look forward to helping you out! Sarah x


    Demi disappointing

    Unfortunately I did not get the ashy tone I wanted. It did turn my yellow-orangish bleached level 8/9 (some areas were level 10 and maybe the orange level 7) to a nice sandy beige blonde. Actually the picture in the description is pretty close to how it turned out, which I don't call ash. I added 2 caps of the cooling violet additive to half tube Wella 8a Demi as well. I did use a bit of 10NA to it as well, mainly in the back section as one tube was not enough to do my medium-long thick hair. There were definitely hints of ash, particularly in the areas that were level 9/10. It's still a bit warm and streaks of copper/orange still remain. I did measure everything and the front/top was left in 30 mins, back 20 mins. I applied it to damp towel dried hair, not sure if this was right as instructions did not say. Overall it did work to tone down yellow and orange to a nice beige blonde, but not what I wanted. Looks like I'll have to go back to the drawing board. Thank you for the prompt delivery.


    Wella Demi Permanent in 8A

    This product is amazing. It toned the orange from my level 7/8 dyed hair, especially at my roots. Now looks like a nuce dark ash blonde with a hint of warm. Very happy!


    Love it

    This product is amazing as my hair was very golden/ orange Brown I needed to be fixed A.S.A.P.! Got this product and my hair is back to its ashy brown colour! I mixed it with the developer and left it in for 10 minutes and my hair came out perfect

    Ancuta C.
    Kew, Victoria, Australia

    Beautiful and easy products to use!

    Bought a couple of toners and since I'm still in the process of bleaching and done 2 full balayage so far, started with a ash blonde to contrast a couple of orange shades i still have . It came out a bit darker than I thought but I'm still happy with the shade, also its a demi permanent and will last probably less than the permanent ones. I cannot wait to finish my blonde process and start using the other tones also. I highly recommend these products they are really easy to use, fast delivery and a lovely person on the other side that will most definitely assist you if you have any question wit a awesome attention to details and cares for her customers. Cheers