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Wella Colour Charm Permanent - 10A/1030 Palest Ash Blonde

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Wella Colour Charm Permanent 10A Palest Ash Blonde Australia
Wella Colour Charm Permanent 10A Palest Ash Blonde Swatch Australia
Wella Colour Charm Permanent Colours Shade Chart

Wella Color Charm Permanent in 10A Palest Ash Blonde is a permanent colour with a violet-blue base to counteract yellow & orange tones!
  • Liquifuse™ technology saturates, penetrates and fuses with the hair to deliver vibrant colour that is exceptionally fade resistant
  • Excellent grey coverage, covers even the most resistant greys
  • Deep conditioning with a gentle floral fragrance

Make sure you pick up the Wella Colour Charm 20 Volume Developer, you need to mix this with your colour to activate the product! One bottle of colour (42ml) requires one bottle of developer (107ml).

For best results when colouring hair, ensure hair has been treated with a damage treatment beforehand. To create a more natural result, use more than one colour (eg. a slightly darker colour at the root, toner on the lengths).

Note: Results depend on current colour and condition of your hair. Swatch is a guide only.

    Wella Colour Charm Permanent 10A Palest Ash Blonde Australia
    Wella Colour Charm Permanent 10A Palest Ash Blonde Australia
    Wella Colour Charm Permanent 10A Palest Ash Blonde Swatch Australia
    Wella Colour Charm Permanent 10A Palest Ash Blonde Swatch Australia
    Wella Colour Charm Permanent Colours Shade Chart
    Wella Colour Charm Permanent Colours Shade Chart
    Wella Colour Charm Permanent 10A Palest Ash Blonde Australia
    Wella Colour Charm Permanent 10A Palest Ash Blonde Swatch Australia
    Wella Colour Charm Permanent Colours Shade Chart
    Wella Colour Charm Permanent 10A Palest Ash Blonde Australia
    Wella Colour Charm Permanent 10A Palest Ash Blonde Swatch Australia
    Wella Colour Charm Permanent Colours Shade Chart

    Customer Reviews

    Based on 3 reviews
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    N
    N.
    Great results!

    I also mix the 10A with the 9A and have found it produces the perfect pale, ash blonde tone for my hair.
    Naturally I am between a 7A/8A. When using the 9A/10A I tone with the T18 toner to achieve the perfect results and find that for me it helps to abolish any brassy yellow tones, leaving me with a perfect, pale almost white, ashy blonde tone, that I have otherwise found difficult to achieve using other products. I find Sarah provides great customer service and I always receive my products promptly, within just days of completing my order. I would definitely recommend these products to anyone trying to achieve similar tones. Very satisfied. Thank you!

    J
    J.

    I mix the 10a and 9a 50/50. It gives me the perfect ashy tone. The blue base helps me get rib of my stubborn orange tones. Good quality product. So much so, you really don't need to use a purple mask to maintain the ashy tones.

    C
    C.
    Ash blonde

    This product is amazing the colour is great so easy to apply and lasts I have had so many compliments and they don’t believe I’ve done it myself.