This was my first use of product: Wella Colour Charm Permanent - 10A/1030 Palest Ash Blonde, even though I have used the toners and developers previous from tint dept. My hair is always coloured by my hairdresser but after being in lockdown for the past 6 weeks, I cried every time looking at my roots. Thank god for this product as it is so easy to use by following the instructions. The smell is not too overwhelming and did not irritate my scalp (as the regular hairdressers products do).
The outcome is perfect, I have no idea how, as I am a non-professional hair stylist but it honestly comes out looking like I've been at the hairdressers. I always have to follow up my hair dressers colour with a toner to remove the brassiness but only after using this one product, it looks great. My hair feels soft and looks shiny and clean.
I also like how it sold in small quantities so that you can trial different tones without the need of buying in bulk.
However, now that I know the developer works wonderfully, I have now bought the larger container. Make sure you buy enough developer.
My hair is very very thick and long. The 42mls along with 84mls of developer does about 2/3rds of my roots.