How To Use Wella Colour Charm Toner

January 06, 2020 3 min read

The Wella Colour Charm Toners have definitely reached cult status - and for good reason! These liquid toners are easy to use and evenly turn brassy hair into beautiful shades of ash, beige and silver blonde.

Here's the instructions for how to use the Wella Colour Charm Toners:

  1. Using a measuring cup, mix 1 part toner with 2 parts developer (double the amount of developer to toner). For example, for an all over application on shoulder length hair, mix 50mls of toner with 100mls developer.
  2. Using a brush or application bottle, apply the toner mixture to damp, towel dried hair. Apply to the back section of the hair first, starting at the lengths and then moving to the roots (if desired) before moving to the front sections of the hair.
  3. Allow to develop for up to 30 minutes. Check a strand every 5-10 minutes to see if desired colour has been reached.
  4. Rinse the shampoo 

Which developer do I need?

Tint Department recommends the Wella Colour Charm Developer and the Affinage Developers. These have been thoroughly tested with the Wella Colour Charm Toners and are confirmed to provide the same result. You can find these developers here.

Wella Colour Charm Toners are designed to be mixed with 20 Vol Developer, but will also work with 10 Vol Developer - the choice is yours!

10 Vol Developer: Use if you are looking to soften a small amount of brassiness (if you're seeing only a small amount of yellow - no orange brassiness). This strength of developer is great for damaged hair, or for hair with lots of natural colour (think balayage) as it is less likely to alter your natural hair. 10 Vol Developer is also recommended for going darker with your toner.

20 Vol Developer: Use if you are looking to go lighter with your toner, as 20 Vol Developer will give a slight lift to the hair. This is great for light blonde hair, hair that has been just lightened, or for using the toners to fix brassiness (yellow and orange tones). If you have natural roots, do not apply the toner mixed with 20 Vol Developer to the root area. As 20 Vol Developer has some lift, applying to the natural root can cause unwanted brassiness.

You can use a combination of developers to get your desired look! E.g. 10 Vol Developer on sections closer to the root and 20 Vol Developer to the mid-lengths and ends.

How light does my hair need to be for the Wella Colour Charm Toner to work?
Hair needs to be a pale yellow for best results with the exception of the Wella Colour Charm Toner in T35 which can be used on yellow gold hair.

Do I apply the Wella Colour Charm Toner on damp or dry hair?

Apply the Wella Colour Charm damp hair. This will ensure an even result as the toner won't grab to sections of the hair.

How do I keep the toner from fading?

Toners will begin to fade and need a refresh in approximately 6 weeks, depending on how often you wash your hair and the condition of your hair.

After washing the toner out for the first time, avoid washing your hair for the next 3 days. This will give the hair cuticle time to smooth back down (it is opened up during the colouring process) and lock the colour into the hair.

Wash your hair with professional quality shampoo and conditioner, and try to wash as infrequently as possible for your hair type. When washing hair, use slightly cooler water.

Try and reduce heat styling as much as possible, and always use a heat protectant beforehand.

Healthy hair holds hair colour longer! Use a hydrating mask weekly, Olaplex as often as desired and a protein mask every 2-4 weeks.


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