Permanent Hair Colour for Brassy Hair - Stronger, Longer-Lasting Results

When you want something that lasts longer and offers stronger coverage than a toner or demi, permanent colour is a great option. This collection is designed to fix brassiness  with long-lasting results - and includes everything from light blondes to ashy brunette tones. Especially helpful if you're dealing with stubborn yellow, gold, orange or red tones.

Every shade in this range has been selected to help fight brassiness, whether you're blonde, brunette or somewhere in between. You'll also find deeper and darker shades here that toners simply don't offer - great for when you want to tone and colour in one step.

Want to customise your result? These shades can be mixed to better match the type of brassiness you're seeing, from yellow to copper to red-orange.

Here's how to choose:

• Yellow brassiness? 10A Palest Ash Blonde is most similar to T18 Lightest Ash Blonde Toner, but often more long-lasting
• Gold-orange in your brown hair? 8A Light Ash Blonde will give you a cool light brunette
• Strong red and orange brass? Create a cool brown by mixing 7A Medium Smokey Ash Blonde with 7AA Medium Blonde Intense Ash

Whether you're refreshing roots, doing a full colour, or just want longer-lasting tone correction, these permanent colours deliver vibrant, brass-free results from home.