Wella Color Charm Permanent in 12AA Nordic (think - super light) Blonde is a permanent colour with a violet base to counteract yellow tones! The 12AA Intense contains double the pigment than the 12A so is great for grey coverage.

Liquifuse™ technology saturates, penetrates and fuses with the hair to deliver vibrant colour that is exceptionally fade resistant
Excellent grey coverage, covers even the most resistant greys
Deep conditioning with a gentle floral fragrance

Make sure you pick up the Wella Colour Charm 20 Volume Developer, you need to mix this with your colour to activate the product! One bottle of colour (42ml) requires one bottle of developer (107ml).

For best results when colouring hair, ensure hair has been treated with a damage treatment beforehand. To create a more natural result, use more than one colour (eg. a slightly darker colour at the root, toner on the lengths).

Note: Results depend on current colour and condition of your hair. Swatch is a guide only.

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