A permanent, medium/dark smokey ash blonde hair colour

Wella Color Charm Permanent Liquid Colour in 7A Medium Smokey Ash Blonde is from the ash tonal family; meaning it is a cool toned colour.

It has a blue base colour, which neutralises (or reduces) any of the unwanted orange brassiness often found in dark blonde hair. Your end result is a shiny, cool toned smokey dark ash blonde.

• Vibrant, Long Lasting and Fade Resistant Results
• Uses Liquifuse™ technology to saturate, penetrate and fuse colour deep within the hair
  
• Excellent grey coverage
• Deep conditioning