Wella Colour Charm Permanent - 7AA/632 Medium Blonde Intense Ash

2 reviews

A permanent, highly pigmented medium/dark ash blonde hair colour

Wella Color Charm Permanent Liquid Colour in 7AA Medium Blonde Intense Ash is from the ash tonal family; meaning it is a cool toned colour.

It has a very strong and highly pigmented green base colour, which neutralises (or reduces) any of the unwanted red brassiness often found in dark blonde hair. The 7AA provides more toning than the 7A, and should be used if you have very stubborn brassiness. Your end result is a shiny, cool toned medium/dark blonde.

  • Vibrant, Long Lasting and Fade Resistant Results
  • Uses Liquifuse™ technology to saturate, penetrate and fuse colour deep within the hair
  • Excellent grey coverage
  • Deep conditioning


This colour must be mixed with developer - the dedicated Wella Color Charm 20 Vol Developer is recommended.

Always mix Wella Color Charm Permanent Hair Colour in a 1:2 mixing ratio. This means you need twice the amount of developer to colour.
One 107ml bottle of Developer is enough for one bottle of 42ml Permanent Colour.

Apply the Permanent Colour to dry hair and allow to develop for 30 minutes or up to 45 minutes for additional depth or grey coverage.

Customer Reviews
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Filter Reviews:
    Sue S.


    I really like this colour- I have been trying other brands to get rid of the warm gold, to a medium ash blonde & at last this one has been successful.

    Karen R.
    Kew, Victoria, Australia

    Great productrocu

    For a dark shade of ash blond this is simply the best