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A best selling, natural blonde hair toner. The Wella Color Charm T28 Natural Blonde Hair Toner mimics a perfect sunkissed shade, looks completely natural and reduces brassy yellow and orange tones. All in one step.

  • Creates a creamy, natural blonde
  • Blue and violet pigments counteract any orange and yellow brassiness
  • Is the perfect middle ground between warm and cool
  • Lightens hair slightly for bright, even blonde
  • Professional results from the comfort of home

The Wella Color Charm Hair Toners are simple to use and give a salon-quailty finish, all from the comfort of home. This toner must be mixed with developer, don't forget to pick up yours!

42ml Permanent Liquid Hair Toner

T28 Natural Blonde Hair Toner

Regular price $29
Unit price
per 
5.0 (47)

Creates a beautiful, cool natural blonde while toning away brassy yellow and orange tones.

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Free shipping on orders over $65

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Female owned Australian small business

A best selling, natural blonde hair toner. The Wella Color Charm T28 Natural Blonde Hair Toner mimics a perfect sunkissed shade, looks completely natural and reduces brassy yellow and orange tones. All in one step.

  • Creates a creamy, natural blonde
  • Blue and violet pigments counteract any orange and yellow brassiness
  • Is the perfect middle ground between warm and cool
  • Lightens hair slightly for bright, even blonde
  • Professional results from the comfort of home

The Wella Color Charm Hair Toners are simple to use and give a salon-quailty finish, all from the comfort of home. This toner must be mixed with developer, don't forget to pick up yours!

42ml Permanent Liquid Hair Toner

Everything you'll need

Not sure what else you need with your toner? This quick video walks you through everything -developer, tools and a few extras that make a big difference to your result.

10 Vol Developer

10 Vol Developer

$12
Unit price
per 
20 Vol Developer

20 Vol Developer

$8
Unit price
per 
Toner & Colour Application Kit (Pro Tools)
Post Color & Lightening Treatment

Post Color & Lightening Treatment

$11
Unit price
per 

"I love this toner so much! It's not too warm or too icy, just a great natural long lasting blonde result, will continue to repurchase again and again'

Frequently Asked Questions