Wella Colour Charm Permanent - 12A/1210 Frosty Ash

14 reviews

A high lift permanent, very light/pale ash blonde hair colour

Wella Color Charm Permanent Liquid Colour in 12A Frosty Ash is from the ash tonal family; meaning it is a cool toned colour. 

The 12A Frosty Ash gives 1-2 levels of lightening while also depositing colour. This colour is recommended for blondes only.

It has a blue base colour, which neutralises (or reduces) any of the unwanted orange brassiness that can happen when the hair lightens. Your end result is a shiny, cool toned frosty ash blonde.

  • Vibrant, Long Lasting and Fade Resistant Results
  • Uses Liquifuse™ technology to saturate, penetrate and fuse colour deep within the hair
  • Excellent grey coverage
  • Deep conditioning

 USAGE

This colour must be mixed with developer - the dedicated Wella Color Charm 20 Vol Developer is recommended.

Always mix Wella Color Charm Permanent Hair Colour in a 1:2 mixing ratio. This means you need twice the amount of developer to colour.
One 107ml bottle of Developer is enough for one bottle of 42ml Permanent Colour.

Apply the Permanent Colour to dry hair and allow to develop for 30 minutes or up to 45 minutes for additional depth or grey coverage.

    MUST BE MIXED WITH DEVELOPERMixing Ratio - 1:2 (Twice the amount of developer to colour).

    10 Vol: Semi-Permanent Results
    20 Vol: Permanent Results & Grey Coverage

    Customer Reviews
    4.9 Based on 14 Reviews
    5 ★
    93% 
    13
    4 ★
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    Filter Reviews:
      C
      04/14/2021
      Cinzia

      I love it!

      I love this colour and all of the help that I received from Sarah, she is a gem! Sarah told which toner to pair this with and it worked great! Thank you Sarah.

      M
      03/29/2021
      Morgan

      Love love looove

      This is the beez kneez!! Using just T18 (+ 20vol developer) sent me a bit purple in the more damaged and dry parts of my hair which wash out no trouble.. but this frosty ash was the bomb! Absolutely perfect all over result! I might try mixing in part T18 next time to see what result I get there. Thanks Sarah!! <3

      E
      02/10/2021
      Ed

      Could be better the T18!

      Tiny department is the G.o.a.t ! Sarah is the best and will recommend you the best of the best! Thank you Sarah for the being so lovely! I’ve noticed this toner stays longer in my hair (sometimes depending on the products you use + pollution etc it gives your hair yellow ish tone after a good tone after a while but this one stays! Would recommend mixing with wella t18 also! It gives you a white ashy blonde results so if you want that this is the product for you!

      S
      01/26/2021
      Stacy

      Amazing

      Works amazingly with the T18 toner

      KF
      01/04/2021
      Kyah F.

      Amazing

      Amazing as always! Xx