Wella Colour Charm Permanent - 12AA/1120 Nordic Blonde

A high lift permanent, very light/pale ash blonde hair colour

Wella Color Charm Permanent Liquid Colour in 12AA Nordic Blonde is from the ash tonal family; meaning it is a cool toned colour. 

The 12AA Nordic Blonde gives 1-2 levels of lightening while also depositing colour. This colour is recommended for blondes only.

It has a violet base colour, which neutralises (or reduces) any of the unwanted yellow brassiness that can happen when the hair lightens. This colour contains double the pigment of 12A and should be used if you struggle with very stubborn yellow tones in your hair. Your end result is a shiny, cool toned very light ash blonde.

  • Vibrant, Long Lasting and Fade Resistant Results
  • Uses Liquifuse™ technology to saturate, penetrate and fuse colour deep within the hair
  • Excellent grey coverage
  • Deep conditioning


This colour must be mixed with developer - the dedicated Wella Color Charm 20 Vol Developer is recommended.

Always mix Wella Color Charm Permanent Hair Colour in a 1:2 mixing ratio. This means you need twice the amount of developer to colour.
One 107ml bottle of Developer is enough for one bottle of 42ml Permanent Colour.

Apply the Permanent Colour to dry hair and allow to develop for 30 minutes or up to 45 minutes for additional depth or grey coverage.

Customer Reviews
5.0 Based on 4 Reviews
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Filter Reviews:
    Alice M.
    Australia Australia

    Great colour & good to use with the toner!

    Michelle T.
    Chermside, Queensland, Australia
    Perfect grey coverage

    I used this on mostly grey hair and the colour came out great! I also used a toner to help with any brassy tones.

    Jennifer B.
    Melbourne, Victoria, Australia
    Loved it

    I absolutely love this colour it has to be one of my favorites now the blonde result was so amazing a nice creamy blonde

    Emily W.
    Brisbane, Queensland, Australia
    nordic blonde

    So simple to use, works great. Sarah is at hand to help answer any questions

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