Sold out

Wella Colour Charm Permanent - 7A/672 Medium Smokey Ash Blonde

7 reviews

A permanent, medium/dark smokey ash blonde hair colour

Wella Color Charm Permanent Liquid Colour in 7A Medium Smokey Ash Blonde is from the ash tonal family; meaning it is a cool toned colour.

It has a blue base colour, which neutralises (or reduces) any of the unwanted orange brassiness often found in dark blonde hair. Your end result is a shiny, cool toned smokey dark ash blonde.

  • Vibrant, Long Lasting and Fade Resistant Results
  • Uses Liquifuse™ technology to saturate, penetrate and fuse colour deep within the hair
  • Excellent grey coverage
  • Deep conditioning


This colour must be mixed with developer - the dedicated Wella Color Charm 20 Vol Developer is recommended.

Always mix Wella Color Charm Permanent Hair Colour in a 1:2 mixing ratio. This means you need twice the amount of developer to colour.
One 107ml bottle of Developer is enough for one bottle of 42ml Permanent Colour.

Apply the Permanent Colour to dry hair and allow to develop for 30 minutes or up to 45 minutes for additional depth or grey coverage.

Customer Reviews
5.0 Based on 7 Reviews
Write a Review

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
    Marguerite F.
    Australia Australia
    Excellent as usual

    Great service and product at a great price. Sarah is forever helpful. Thanks for everything.

    Great product & service

    Product was great, I used with the recommended wella toner. Toned down all the orange and took me back to a level 6 ready for a professional to colour my hair after my Covid home streaking jobs (haha). Also great customer service, my order was shipped straight away.

    Emelinaa R.
    Parramatta, New South Wales, Australia
    Great Toner

    Used this together with the T18 toner as a color melt from the roots. Loved it, happy with results.

    Pamela B.
    Blacktown, New South Wales, Australia
    Great product for toning

    The product was great for toning the orange out of my hair and the tint department fulfilled my order promptly and were very welcoming

    Jorja C.
    Margate, Queensland, Australia
    Medium smoky ash blond

    Love the color easy to apply and last forever very happy