Permanent Hair Colour: Everything You Need To Know

Permanent hair colour (or hair dye - they’re the same thing) is a great choice if you’re looking for long lasting, fade resistant results, grey coverage and the ability to tone brassiness from your hair. This guide will help you to understand which permanent colour is right for you!

Which Is The Best At Home Hair Colour?

If you want the most control of your results, the best at home hair colour / hair dye available in Australia is the Wella Colour Charm Permanent Hair Colour. This is a liquid hair colour, which is super easy and quick to apply with an applicator bottle. It is a professional colour line which is designed to be used at home or in the salon.

The results you get with the Wella Colour Charm Permanent Hair Colour are reliable, vibrant and long lasting!

Which Developer Do I Use With Permanent Hair Colour?

Permanent hair dye / hair colour needs to be mixed with developer. Developer (sometimes also referred to as peroxide) is used to activate your hair colour. Without it the colour will do absolutely nothing! 

20 VOL: More powerful. 20 Vol Developer will give the most permanent results and excellent grey coverage. For blonde shades of hair dye, 20 Vol Developer will also lighten your hair slightly. High lift colours should also use 20 Vol Developer.

10 VOL: More gentle. This is a good choice if your hair is damaged or if you’re looking for grey blending, instead of covering. Using 10 Vol will give you deeper results, so is perfect to use if you’re toning brassiness from your hair using permanent colour.

Best Permanent Colour for Ash Brown Hair

If you’re a brunette who colours your own hair, you know how tricky it can be to get the perfect true ash brown shade - but it is totally possible! The best permanent hair dye / hair colour to create ash brown hair is one that fights the brassy tones you’re seeing, while adding in ash shades.

If you want to turn brassy red hair to ash brown I recommend:

Wella Colour Charm Permanent Colour 7AA Medium Blonde Intense Ash
This colour is proven to reduce brassy red tones, giving you ashy light brown results that aren't too dark or too warm.

Wella Colour Charm Permanent Colour 6AA Dark Blonde Intense Ash
When you want a colour that will create those cool ashy medium brown tones you dream of with no red in sight, the Wella 6AA is the one for you.

Wella Colour Charm Permanent Colour 5AA Light Brown Intense Ash
Looking for an ashy, medium brown colour while also reducing brassy red tones - this is the colour for you.

If you want to turn brassy red/orange hair to ash brown I recommend:

Wella Colour Charm Demi Permanent Colour 7A Medium Ash Blonde
This is the colour for you if you’re struggling with brassy orange/red tones - it will tone your hair to a beautiful ashy light/medium brown.

Wella Colour Charm Permanent Colour 3A Dark Ash Brown
The perfect solution for those who want an ashy, natural looking dark brown - created with the intention to reduce brassy red and orange tones, this colour is perfect for creating a true dark ash brown.

If you want to turn brassy orange hair to ash brown I recommend:

Wella Colour Charm Permanent Colour Light Ash Blonde
Your ideal light brown colour, with cool ashy pigments. With blue pigments to remove orange tones, this colour is made to give you a really natural looking light ash brown result.

Wella Colour Charm Permanent Colour 7A Medium Smokey Ash Blonde
You love that true, cool toned ashy light brown. Perfect for creating a natural looking root or for all over use, this liquid hair colour will help you to remove all traces of orange brassiness.

Wella Colour Charm Permanent Colour 6A Dark Ash Blonde
Created with blue pigments to target those unwanted orange tones that brunettes face, you can be sure this colour will give you that dark/medium ash colour you've been searching for!

If nothing is ever cool toned for you, I recommend adding a splash of Wella Colour Charm 050 Cooling Violet Toner to your brown permanent colour - it will make it even ashier!

Best Permanent Colour for Ash Blonde Hair

The Wella Colour Charm Permanent Colours are perfect for blondes, as they target brassy tones while also giving you the ashy outcome you're looking for!

If you want to turn brassy gold (yellow/orange) hair to ash brown I recommend:

Wella Colour Charm Permanent Colour 10A Palest Ash Blonde
Struggling to keep yellow and orange brassiness from your blonde hair is now a thing of the past with the Wella 10A Palest Ash Blonde colour. This permanent colour will help you expertly tone your hair to a beautiful, cool, light blonde.

Wella Colour Charm Permanent Colour 9A Pale Ash Blonde
Created with the intention to get rid of those orange and yellow brassy tones in your hair, this solution can be used to remove brassiness and give you that professional looking, natural dark ash blonde you've been dreaming of!

If nothing is ever cool toned for you, I recommend adding a splash of Wella Colour Charm 050 Cooling Violet Toner to your blonde permanent colour - it will make it even ashier!

Can I Lighten With Permanent Hair Colour?

You can lighten your hair with permanent hair colour! But, there are a few things to know before you try.

First, you can’t lighten previously dark coloured hair with permanent hair colour. Your hair needs to be either free of any hair colour, or a light blonde for you to be able to lighten it with hair colour.

Second, your best bet to lighten your hair with permanent hair colour is to use a high lift colour. High lift colour lightens your hair while toning, in one step. Unlike bleach / lightener though, you should really only expect your hair to lighten about two levels with a high lift colour.

If you have blonde hair or naturally grey hair and would like to try a high lift colour, I recommend:

Wella Colour Charm Permanent Colour 12AA Nordic Blonde
You love a really light, brass free blonde - this permanent colour will help you to lighten (approximately 2 levels) and tone to a clean, creamy blonde in one step - all without worrying about unwanted yellow tones!

Wella Colour Charm Permanent Colour 12A Frosty Ash
This high lift colour is proven to lighten hair (approximately 2 levels), add in cool tones and can help you to keep your blonde brass-free for longer - all without worrying about unwanted orange tones!